Haneul Jeong
Audit lead
Rotates between flagship launches and corridor relays—ask how their lane vocabulary evolved during Motion Spot pilots.
Company
Motion Spot forms around Korean aisle realities
Born inside franchise-heavy corridors where uneven reporting stalled coaching, Motion Spot stitches visits, scorecards, and corrective briefs into one holographic storyline. We bias clarity over spectacle—measured tone, modern tooling, business-cadence communication.
Operating principles
- Evidence before anecdote — capture choreography beats heroic storytelling.
- Agency empathy — partner crews appear in dashboards as collaborators, not suspects.
- Humility in scope — programs disclose limitations alongside glossy outcomes.
Mile markers
Timeline snapshots
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2019
Motion Spot prototypes nightly digest SMS prompts with Busan beverage crews.
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2022
Territory dashboards graduate from spreadsheets into Motion Spot branded tiles.
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2025
Field Audit Command studio codifies visit planning, scorecards, and follow-ups under one roof.
Humans behind the hologram
Twelve-person Motion Spot collective
Sora Han
Territory coach
Rotates between flagship launches and corridor relays—ask how their lane vocabulary evolved during Motion Spot pilots.
Diego Alvarez
Reporting specialist
Rotates between flagship launches and corridor relays—ask how their lane vocabulary evolved during Motion Spot pilots.
Rina Cho
Account manager
Rotates between flagship launches and corridor relays—ask how their lane vocabulary evolved during Motion Spot pilots.
Noah Kim
Audit lead
Rotates between flagship launches and corridor relays—ask how their lane vocabulary evolved during Motion Spot pilots.
Irene Song
Territory coach
Rotates between flagship launches and corridor relays—ask how their lane vocabulary evolved during Motion Spot pilots.
Amelia Park
Reporting specialist
Rotates between flagship launches and corridor relays—ask how their lane vocabulary evolved during Motion Spot pilots.
Junseo Lee
Account manager
Rotates between flagship launches and corridor relays—ask how their lane vocabulary evolved during Motion Spot pilots.
Mira Choi
Audit lead
Rotates between flagship launches and corridor relays—ask how their lane vocabulary evolved during Motion Spot pilots.
Theo Kang
Territory coach
Rotates between flagship launches and corridor relays—ask how their lane vocabulary evolved during Motion Spot pilots.
Nara Fujimoto
Reporting specialist
Rotates between flagship launches and corridor relays—ask how their lane vocabulary evolved during Motion Spot pilots.
Yuri Matsuda
Account manager
Rotates between flagship launches and corridor relays—ask how their lane vocabulary evolved during Motion Spot pilots.